Nokia to get exclusive customization rights to Windows Phone 7



Nokia has confirmed its unique relationship and partnership with Microsoft is even more closer than that of its rivals.

Speaking during an analyst briefing on Friday, Nokia CEO Stephen Elop detailed what Nokia can and can’t do with Windows Phone 7. Pocket-lint was part of the briefing and has posted a full transcript of Elop’s words:

“We have established a relationship with Microsoft that allows Nokia to jointly drive the future of Windows Phone 7. To jointly define the language, functions and customizations that you’ll see in the future of Windows Phone 7. To have unique access to and the ability to do unique differentiating things relative to Android around software design, chipset support, and display configuration. And, of course, to ensure that it is competitive to Android and Apple.

At the same time we have to make sure we can differentiate within the Windows Phone ecosystem. Nokia has exclusive technologies – one example is our camera technology that you see on the N8 – and, because of this unique relationship with Microsoft, contribute capabilities like that to a Nokia Windows Phone 7 phone that you will not see on any other Windows Phone device.

We have the ability to do customizations and extensions to the software environment that are unique and therefore differentiate. It’s very important to understand this is not a standard OEM agreement. Microsoft is placing a big bet on us.”


Elop also said that Nokia has the ability to change every part of the Windows Phone user interface. However, Elop says changing the UI could be the “worst possible thing we do.” Instead the company will tread carefully. “We will resist the temptation to customize simply for the sake of customizing.”

Microsoft famously locked out other device manufacturers from customizing the UI of Windows Phone 7, allowing them to create application hubs instead. It’s not immediately clear what changes Nokia will implement for its Windows Phone 7 devices. Nokia and Microsoft confirmed on Friday that they are currently working on building devices but that they would share more information in the coming weeks and months.

Update: I think WP7 UI can't be change even for Nokia we will see in the future

Source: (Winrumors)

No comments:

Post a Comment